Hi, I'm Felipe, a senior product design lead experienced in managing teams & product roadmap strategy.
  • I'm currently with the awesome team @ CORETEX helping to build a global suite of applications in the logistics & telematics world whilst also getting creative with a passion of mine in behavioral psychology and mental health.
  • felipe@fdcarmo.com
  • Auckland / New Zealand
Passionate about the process
Researching to the bones of a product and delivering meaningful experiences is what I love and do for living.
Getting things done since 2007
12 years in product design and project management... Still excited about the process, every day.

Jack of all trades... master of some.

System analyst by trade, designer and product researcher by passion, with a background in project management and a strong interest in behavioural psychlogy.

What I like the most: people and data

My playground is leading workshops, griding data, interviewing users, surveys, A/B tests, traffic funel analysis, usability tests, conceptualization and prototype...

User and product research

My strongest experience and biggest value within a software company

UX Design

From product research to final delivery of design and support for development

Agile product manager

Certified Scrum Product Owner® (CSPO®) by ScrummAlliance

SEO Strategy & Analytics

Building SEO ready platform and solid experience with Google analytics and optimization of content.

Branding and design

I like being involved in product branding and omini-channel comunication framework

Design Thinking coach

I've been helping a few startups to put their design process in place.

I'd love to hear from you!
Get in touch