Practice Interface Platform

As a VP of User Experience, I've lead the team of Design and front-end development, running workshops, research, design and mentorship of the design thinking process while engaging the whole company on this beautiful UX Journey.

Being a computer scientist with a background in project management, had played an important key to this role, where Vensa needed strong UX skills that could manage the development process and guide the team through an agile framework.

On this project, I have planned and executed research, strategy, architecture, prototypes, designs, A/B testing and many different UX touch points while managing a smart and agile team to ensure we deliver faster interactions with quality in every single delivery.

I have also heavily participated in business analysis and decisions that helped us build the right product for the market.

We started out stating that this was a design thinking process, therefore, whatever approach we follow next, will have to somehow aggregate the core values of it: Empathize, Research the product and users, Define, Create, Test and interact with the findings.

As the initial research showed us that there was a cry for help from the users for not increase their workload but automate it so they would spend less time on the application itself, we got a pretty good idea that the interactions of the system must be minimal, trustworthy and efficient.

Coming from a different industry, I had no experience myself on how a health clinic works apart from being a patient and having a patient point of view.

The best way of learning its process, was to be part of it, stay at the clinic a few days while interviewing practice managers, accountant, nurses, doctors, receptionists. Understand and being part of the daily tasks of different practices was the key to the success of this research.

Back at the office, dozens of workshops involving health practitioners and the whole team defined the product that would indeed revolutionize the digital transformation of the practices in New Zealand.

From the research part, we carried on defining small chunks of releases, prototyping, and visiting practices to test our prototypes and hear their feedback while engaging them as contributors, offering them a chance to make their voice to be heard. That engaged them on taking ownership of the product, which made a whole difference by turning them our first customers and evangelists among other practices.

The choice of creating a modular design was more than appropriate, as the portal is a marketplace for future third party developers as much as a marketplace for Vensa itself.

The design choice was made to show it as a simple screen that does the whole job for them, therefore, conversational approach to guide them through and a positive feedback message for when they complete a task was very important to keep the trust value.

An open channel for their feedback on the platform, also a constant recruitment of other practices to add their 2 cents on what they think we should help them with next was primordial for it success.

We kept our design process as open and transparent in a way that all the community could participate and be sure that their voice would be heard from the creative team.