Hi, I'm Felipe, a senior product design lead experienced in managing teams & product roadmap strategy.
  • I'm currently with the awesome team @ RUSH leading product design strategies with a bunch of super creative designers whilst also getting all hyped up with a passion of mine in behavioral psychology and mental health.
  • felipe@fdcarmo.com
  • Australia / New Zealand
Passionate about the process
Researching to the bones of a product and delivering meaningful experiences is what I love and do for living.
Getting things done since 2007
UX Research + Design + PM New Zealand Patient Portal
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Lead Research and Design MYOB Job Manager
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Lead Researcher + Designer MYOB Client Portal
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Designer + E-commerce developer OmFlows
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UX- researcher + designer + pm Practice Interface Platform
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13+ years in product design leadership... Still excited about the process, every day.
Jack of all trades... master of some.

System analyst, designer and product researcher , with a background in project management and a strong knowledge in behavioural psychology.

What I like the most: people and data

My playground is leading workshops, design teams, mentorship, griding data, interviewing users, surveys, A/B tests, traffic funel analysis, usability tests, conceptualization and prototype...

User and product research

My strongest experience and biggest value within a software company

UX Design

From product research to final delivery of design and support for development

Agile product manager

Certified Scrum Product Owner® (CSPO®) by ScrummAlliance

SEO Strategy & Analytics

Building SEO ready platform and solid experience with Google analytics and optimization of content.

Branding and design

I like being involved in product branding and omini-channel comunication framework

Design Thinking coach

I've been helping a few startups to put their design process in place.

I'd love to hear from you!
Get in touch